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The Story Behind Senseo and the Douwe Egberts Corporation

It was a match made in heaven, at least if your heaven includes wonderful coffee. When Douwe Egberts, the world's second largest coffee roaster, teamed up with Royal Philips Electric, one of the world's leading innovators in electronic devices, the result was to be sensational. The Senseo coffee pod system is the product of an alliance between two global leaders in their field with a pool.

Douwe Egberts

Egbert Douwes opened a small shop in Joure, Netherlands back in 1753. De Witte I sell coffee, tea and snuff to the townspeople, and was more than a success moderate. In 1780, his son joined the family business and together, they expanded their holdings, adding more stores across the region.

The company thrived, and continued to grow throughout the Netherlands, but it was not until the mid-20th century that spread beyond the borders of their homeland. In 1948, Douwe Egberts started selling coffee, tea and snuff in Belgium. During the next twenty years, the company said sales in Belgium, France and Spain. In 1978, The company was acquired by international food company Sara Lee. Since then, Sara Lee and Douwe Egberts has become the largest coffee roaster in the world. Familiarly known as Sara Lee / DE, the company is a subsidiary of Sara Lee and employs more than 26,000 people worldwide.

The brands include Douwe Egberts tea Pickwick Douwe Egberts coffee, espresso Piazza d'Oro, Cafitesse, coffee stack, of course, the Senseo system. Sara Lee sells products in nearly 200 countries. Sara Lee brands are Sara Lee, Earth Grains, Hillshire Farm, Jimmy Dean, Ball Park, Bimbo, Kiwi, Ambi Pur, Sanex, and of course, Douwe Egberts.

Royal Philips Electronics

In the Netherlands in 1891, Gerard Philips founded a small electronics company focused on making light bulbs technical and other electronic equipment. In the 1920s, the company had begun to expand its product line and make a name for himself as an innovator in the field of electronics. In the 1920s, it began to manufacture vacuum tubes, the acquisition of shares in Germany and the UK as subsidiaries. In 1939, Philips began marketing its electric shaver, which is sold in the U.S. as Norelco, and has become the standard bearer of his division personal care.

Among the other innovations that have emerged from Philips are the audio cassette tape (introduced by Philips in 1963) and the compact disc (developed in collaboration with Sony). Philips is a global leader in the manufacture and sale of color television sets, lighting, electric shavers, imaging medical diagnostic imaging and patient monitoring, and TV products on a chip. Since 2001, the company has won over 60 awards for design personal care and electronics.

A Beautiful Partnership

In 2001, Douwe Egberts partnered with Philips to introduce the system Senseo, the unique system of serving coffee that uses a patented pad preparing for coffee and other hot drinks. The Senseo coffee maker was introduced for the first time in February 2001 in The Netherlands, and was made available in the U.S. in 2004.

The system uses a patented coffee dose (called a hash in some countries) which contains a premeasured amount of coffee or beverage mixes and adjusts to the coffee maker. The brewer heats the water at the correct temperature and dispensing of the drink after brewing. The main innovations were the Senseo system brewing single cup and use the pad of coffee.

Sara Lee / DE 's part of the association is, of course, coffee. Douwe Egberts offers a wide variety of coffees for all tastes and tea pods to fit the Senseo machine. The current include mixtures of Sumatra, Brazil, Kenya and Colombia, each with common characteristics Named to the region. In addition, select specialty drinks, including coffee, cappuccino and coffee Noir, a blend sweet dark chocolate with a finish. There are also flavored pods, including Paris (vanilla candy), Vienna (hazelnut, vanilla and mocha), and a number of limited edition varieties in is currently only available in certain parts of Europe. For tea lovers, Douwe Egberts offers Earl Grey and Minty Green T-pods for Senseo.

Patent-ly Perfect

In 1998, Sara Lee / DE in Belgium applied for a patent to protect the use of coffee pad system. The patent was challenged after the Senseo was released and competitors realized that the patent prevented them from manufacturing bags of coffee. The patent was successfully challenged in court Belgium. Since 2004, the year that the Senseo was introduced in the U.S., other companies have the legal right to make and sell bags of coffee that they comply with of Senseo. In addition, several manufacturers of pods on the market allow consumers to make their own coffee pods. This allows the flexibility to make coffee or tea of your choice using the Senseo Brewing System.

About the Author

About Author:

Stephanie Larkin is a freelance writer who writes about topics pertaining to the food and beverage industry often discussing specific brands such as Senseo

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